Shopping

Sole-searching: get to know local shoe designers Freda Salvador

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Freda is mysterious and anonymous.

She walks the hills of San Francisco with purpose. Her style is classic, a bit androgynous, with flair for edginess. She’s always up for new adventures. She marches to the beat of her own drum. She’s fashion-forward but she values comfort, veering away from the misconception that beauty is pain. She loves rock 'n' roll. She’s a San Francisco chick through and through.

Freda Salvador is the creation of San Francisco residents Cristina Palomo-Nelson and Megan Papay. Combining their mutual obsession for Frida Kalho (“more like her badass persona than her folkloric art”) and Palomo-Nelson’s El Salvadorian origins, the duo created footwear brand Freda Salvador. They launched the company two years ago with the intention of bringing contemporary artisan shoes to Bay Area Fredas.

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Secret handsome gentlemen meet-up spot: Pride in Style

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Many of you know me as that ditzy drag queen in a trash bag stumbling down your block at 4am. But I am also, on occasion, a snappy dresser -- in my mind. Or at least I know how to hit on snappy dressers (talk about bow ties).

I also know when. And for the cutest, scruffiest ones get to the annual Sui Generis afternoon Pride in Style party, this year on Sat/29.

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Feeling Fillmore: 5 stores that make the strip

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The Fillmore Street Goodwill, I will tell anyone who listens, is the best in the city. I have a theory about this: Pacific Heights ladies-who-laze, on a motivated day when they're not dressing their doggies in argyle or eating sandwiches with the crusts cut off, pack up their gently-used cardigans, sheath dresses, and colored pumps and bring them to the SF Symphony's consignment shop. Should the cashier reject their finery, they sniff, and pick their way down the hill to the Goodwill. After dropping off the load they go get their hair blown out at a salon that doesn't do cuts or colors, as its plate glass window proclaims to the world: only blowouts

Basically, there are always a ton of really nice, jewel-toned heels at the Fillmore Goodwill. And many more clothing stores with character, right down the block. Here's some stand-outs. Read more »

Craft empire

Little Paper Planes is just another Valencia gift shop. Or is it?

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caitlin@sfbg.com

STREET SEEN Located on a strip of Valencia that lacks not for the twee and handcrafted, the opening of Little Paper Planes might strike city dwellers as a bit of anti-news. Of course there's a new place to shop for necklaces in the Mission. Obviously, the shop floor emphasizes artists who use locally-sourced materials. Oh, its gorgeous inside and former Design*Sponge senior editor Kate Pruitt designed the sweetly geometric shelves and displays? DUH. Next gift shop please.Read more »

No need to drop names: Freak City is the Internet's IRL cultural center

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STREET SEEN I like LA because outfits don't have to be as functional. In San Francisco, you're always worrying about whether you'll flash someone disembarking from your single-speed, about what exactly is going to happen to those white platform sandals inside the Montgomery Street BART station. Oh lord, sandals in San Francisco?

In Los Angeles, you can wear whatever the hell you want. After all (just to be SF-bitchy about it), they don't dance down there, they certainly don't walk, and you probably won't broach the waterline at the beach, so the gold braid on your swimsuit? Appropriate, necessary. (Just take it off when you go in the pool.) In Los Angeles, you are allowed to dress like you are at the white-hot center of the hip universe, free of earthly fetters. Buy the dress in midriff.

And in this year of 2013 AD, Freak City is the place to shop for one's interstellar journey.  Read more »

Beloved Shirts reads your mind, puts it on a sweatshirt

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I should be pissed that Provo, Utah's Beloved Shirts company has raided my Internet search records, but I'll focus on just being happy that now I can buy that Goldfish crackers crewneck sweatshirt of my dreams. Read more »

Ish says

Mr. Marina 2013's guide to the 'hood he calls home

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culture@sfbg.com

STREET SEEN [Caitlin Donohue: Although I originally contacted former Stanford University football offensive guard and current Apple employee Ish "Mr. Marina 2013" Simpson for help in writing a style guide to the Marina, he wrote me back a rundown so evocative that I hated to paraphrase his words. And so this week, I've given my style column over to him. Check out sfbg.com for my recap of the glorious March night he was crowned king of SF's preppiest neighborhood, and don't forget, you can add flair with a belt.]Read more »

New forms

Мишка comes to town, Retrofit Republic finds fashion in reuse

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caitlin@sfbg.com

STREET SEEN What's in a lookbook? When you're a styling collective that works with one-of-a-kind vintage items, the question is somewhat challenging. Only one person can buy each outfit in Retrofit Republic's newest "Tastemakers" style book, after all.Read more »

Boooooooooooks: 2 spots to buy 'em cheap

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Since you might be having a hard time finding the funds for your 1. your ticket to Phu Quoc and 2. the Opening Ceremony-Spring Breakers mall trash collection you'll need for those white sand beaches, you should at least let us help you out with the third essential component of your hypothetical spring escape: books!

You'll need them for those hypothetically long hours in the sun, and lucky you, two epic sales are going on shortly so you can save your ducats for neon logo cropped tees and duty-free Toblerones. You might also hit up Adobe Books, which has been served its final eviction notice in the face of incoming yuppie muck *sad face* Read more »

Mall the right moves

Crocker Galleria says goodbye to high-priced national brands and hello to locally-owned little guys

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caitlin@sfbg.com

STREET SEEN The fact that that our conversation is taking place to beat of Carly Rae Jepsen's 2012 seminal classic "Call Me Maybe" leads me to believe that T-We Tea owner Christopher Coccagna is being real when he says he'll be holding 12:30pm dance parties for the FiDi lunch set in the darling tea shop he just opened in the neighborhood.

It also leads me to believe that Crocker Galleria may be downtown's most fun mall — or at least, that it's on the way.Read more »